Media resources · Brand standards

Press Kit.

Approved language, visual standards, and media assets for clear and consistent references to Marbot Wealth.

01 · Brand identity

Use the name
with intention.

The wordmark is the preferred expression of the Marbot Wealth identity. Preserve its capitalization, spacing, and editorial character.

Marbot Wealth
Preferred on light backgrounds
Marbot Wealth
Reversed on dark backgrounds
Preferred descriptor

Financial Coach · Personal CFO

Compact mark

Use “MW” only when the full name appears nearby or the context is already clear.

02 · Approved language

Clear words.
Accurate positioning.

Short description

Marbot Wealth provides one-on-one financial coaching and Personal CFO support for busy professionals and families seeking greater clarity, organization, and follow-through in their financial lives.

Company description

Marbot Wealth is a financial coaching and Personal CFO practice founded by Carlos Marbot, MBA. The firm helps individuals and families organize their financial lives, clarify priorities, prepare for important decisions, and turn goals into practical next steps. Its work is educational and coaching-based, with no product sales, commissions, investment management, or transaction execution.

Founder biography

Carlos Marbot, MBA, is the founder of Marbot Wealth and a Financial Coach and Personal CFO. He works one-on-one with busy professionals and families to connect financial details with real-life priorities, bringing structure, plain-English education, and accountability to decisions that can otherwise feel fragmented or unfinished.

Positioning guardrail

Describe Marbot Wealth as a Financial Coach or Personal CFO. Do not describe the firm as a registered investment adviser, fiduciary, investment manager, portfolio manager, broker, tax adviser, or law firm.

03 · Visual system

A restrained
editorial palette.

Use generous whitespace, calm contrast, and a limited palette. Gold is an accent—not a dominant field color.

Ink#152018
Forest#173D2A
Sage#AAB7A2
Cream#F3F0E7
Paper#FBFAF5
Gold#A77D3E
Display type
Cormorant Garamond

Headlines, editorial statements, and selected emphasis.

Supporting type
Manrope

Body copy, navigation, labels, and practical information.

04 · Media assets

Ready for
publication.

Use these files in editorial coverage, event materials, profiles, and approved Marbot Wealth communications.

05 · Usage & voice

Keep it calm,
direct, and useful.

Do
  • Use the full name “Marbot Wealth” on first reference.
  • Keep clear space around marks and headlines.
  • Write in plain English and distinguish observations from advice.
  • Use “Carlos Marbot, MBA” on first biographical reference.
Avoid
  • Stretching, outlining, shadowing, or recoloring the wordmark.
  • Using unapproved colors or decorative typefaces.
  • Product-sales language, performance promises, or investment-management claims.
  • Changing the firm name to “Marbot Financial” or “Marbot Wealth Management.”

Media and brand inquiries

Need another format
or a specific asset?

Contact Marbot Wealth ↗